PROJECT: Coca-Cola 2024 Paris Olympics

CATEGORY: CPG and Experiential

BACKGROUND: The Olympics are known for bringing the world together – but that also means bringing together hundreds of different languages, nationalities, and abilities. To create moments of personal connection, Coca-Cola and Snapchat wanted to reimagine a familiar gathering place that could transcend language, ability, and spark magic between strangers.

ROLE: As the Head of Creative Partnerships, I spearheaded the logistics and production of the first independently operated AR vending machine, offering drinks, custom prizes, and magical selfies to Olympic athletes, fans, and creators. I worked directly with the IOC, Global Coca-Cola Creative teams and local EMEA Marketing teams to land and activate the high functioning machines in the Athletes Village and International Food Fest.