PROJECT: Nike Victory Mode

CATEGORY: Sports, Fashion and Culture

BACKGROUND: 2024 was a landmark year in Paris. But even with the Summer Olympics arriving in town, local youth still didn’t get a fair shot at top tier competition — only 9% of the city has fields of play. But Snapchat reaches over 90% of French youth. So, Arcadia partnered with Nike to open a playing field with no limits, turning the Paris skyline into the ultimate AR arena.

ROLE: I led the project for Nike’s Victory Mode, collaborating closely with Nike's French marketing and creative teams to help launch a bold new brand identity centered around the Olympics and winning. I oversaw the integration of Snap AR and the Snapchat brand across all of Nike’s Victory Mode events across Greater Paris. My leadership ensured a seamless execution of this innovative event, enhancing participant experience and reinforcing Nike's commitment to winning.