PROJECT: Live Nation 2022 and 2023
CATEGORY: Music and Entertainment
BACKGROUND: Live Nation asked Snap and Arcadia to help fans spend less time navigating music festivals and more time soaking up the concert experience – no matter the time of day and even with limited network connectivity. Our goal was to provide convenience for fans and enable them to create memorable experiences with their friends – and ultimately create a new industry standard.
ROLE: I coordinated our collaboration with Live Nation to transform the festival experience using augmented reality as the solution. I led a team of developers and creatives to create innovative AR tools for navigating festivals, connecting with friends, and planning experiences. I helped launch the partnership at EDC Las Vegas in 2022 then paved the way for expansion to over 20 global festivals. I also managed our partnership with Live Nation and individual festival organizers, serving as the primary liaison for comms, marketing, execution and launch.
Lose Yourself in the Music, Not the Crowds
AR COMPASS: The ultimate companion to your festival experience. The AR Compass is a dynamic, intuitive guide that is as much fun as the festival itself that provides an interactive 3D Map of the entire festival grounds. Featured here is the AR compass we built for Austin City limits that brought the WEIRD in the festival while having fun at the same time.
At every festival, we crafted captivating and interactive creative lenses, enabling fans to dive into the excitement of augmented reality. At Lollapalooza Paris we created Sky Crashers. Flip the camera skyward, and a spinning portal opens wide, unleashing a parade of giant-sized 3D characters across the sky, leaving trails of rainbows and disco balls, bringing the enchanting magic of Lolla to life!
The wide range of music choices means that friends will often split up throughout the day. Friend FindAR will reconnect you with your besties through AR wayfidning! Featured here is the Friend FindAR experience created for Electric Daisy Carnival in Las Vegas. Choose your friend and navigate the festival with ease.
At New York's GovBall, we got fans into a NY state of mind with the ultimate New Yorker: Lady Liberty. On the world side, a colossal, inked Lady Liberty touches down to earth, vibing to the music as her torch illuminates the sky. The festival name swirls around her, putting its stamp on this icon of the city.